Make Eating Well Easy
Serving up accessible, nutritious food for all is our recipe for success. By continuously reimagining the way we source our ingredients and make our foods, we will ensure families and kids have access to more of what they want and need from the foods they eat. We know the importance of there being more nourishing and responsibly made food in the world – and we’re here to do our part.
We are dedicated to improving the access families and kids have to quality foods. Our sourcing, production and value chain all have a part to play as we put healthier, happier futures within reach for more people.
Strong Benefits of Cereal
- Cereal eaters tend to have better overall diet quality and consume more milk, whole grains and fruit. [1]
- Cereal eaters get more calcium, iron, vitamin D and fibre in their diets, while getting no more added sugar, sodium or saturated fat than non-cereal eaters. [2]
- Families who eat cereal regularly may enjoy more time together.
- A serving of Kellogg's® cereal with milk and bananas is <$1.25. [3]
[1] Vatanparast H, Islan N, et al. Consumption of Ready-to-Eat Cereal in Canada and Its Contribution to Nutrient Intake and Nutrient Density among Canadians. Nutrients 2019, 11, 1009; doi:10.3390/nu11051009.
[2] Sanders LM, Zhu Y, et al. (2024) Ready-to-eat cereal consumption is associated with improved nutrient intakes and diet quality in Canadian adults and children across income levels. Front. Nutr. 10:1282252. doi: 10.3389/fnut.2023.1282253
[3] Based on the highest avg cost per brand of one serving of Kellogg's cereal (Nielsen: 52 WE, Feb 24, 2024) and monthly avg retail prices for 188 mL milk and 57 g of bananas (Stat. Can. Table 18-10-0245-01, milk per 1 L and bananas per kg) in CAD.
