Our Story & Timeline
Know our history
The Creation
W.K. Kellogg changed breakfast forever by creating Corn Flakes
The Founding
W.K. Kellogg opened the “Battle Creek Toasted Corn Flake Company”
Corn Flakes to Canada
Kellogg’s Corn Flakes® was introduced in Canada
Bran Flakes
Kellogg introduced Bran Flakes, the first high-fibre cereal
Kellogg’s 1st Dietitian
Kellogg Company hired a dietitian, Mary Barber, to help create a proper diet
Rice Krispies Debut
Kellogg’s® Rice Krispies® were released
W.K. Kellogg Foundation Formed
The W.K. Kellogg Foundation was founded, to help children realize their potential
Supporting US Troops
Kellogg employees produced K-rations for the U.S. armed forces during WWII
Corn Pops released
Corn Pops released
Meet Tony
Tony the Tiger® was introduced along with Sugar Frosted Flakes
First Honey Smacks
The present-day Honey Smacks was introduced as Sugar Smacks
Special K Debut
Special K® was released and became the first cereal with seven vitamins and iron
Meet Cornelius
Introduction of Cornelius®
First Froot Loops
Froot Loops® introduced
First Apple Jacks
Kellogg created an apple-cinnamon flavor cereal, called Apple Jacks®
To the Moon
Kellogg’s® cereal was included on Apollo 11’s trip to the moon
First Frosted Mini-Wheats
Kellogg’s® Frosted Mini-Wheats® cereal debuted internationally
WKKI Founding
The W.K. Kellogg Institute for Food and Nutrition Research was opened
Hello Kashi
Kellogg acquired Kashi® Cereal
100 Years
Kellogg celebrated its 100th anniversary
Krave Hits Shelves
Krave cereal was introduced
Jumbo Snax
Kellogg's cereal brands are jumbo-sized and packaged for snacking anytime, anywhere.
Kashi® by Kids Cereal
W.K. Kellogg by Kids cereal was introduced
Insta-bowls
Insta-Bowls deliver Kellogg's cereal without the need to add milk.
Introducing Kellanova and WK Kellogg Co
Kellogg unveils names for global snacking and North American cereal businesses following planned separation