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Our Story &  Timeline

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W.K. Kellogg founded our company in February 1906, 118 years ago. Our company’s esteemed founder was an early conservationist, a leading philanthropist, and the original wellbeing visionary. Motivated by a passion for people, quality and innovation, he discovered toasted flakes cereal and shaped an entire industry. Those toasted flakes became world-famous as Kellogg’s Corn Flakes®. Find out more about us, our foods, and how we’re making everyday moments gr-r-reat and have been for more than a century by exploring the timeline below.

Know our  history

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1894

W.K. Kellogg creating Corn Flakes

The Creation

W.K. Kellogg changed breakfast forever by creating Corn Flakes

1906

Battle Creek Toasted Corn Flake Company

The Founding

W.K. Kellogg opened the “Battle Creek Toasted Corn Flake Company”

1914

Kellogg's opens plant in London, Ontario, Canada

Corn Flakes to Canada

Kellogg’s Corn Flakes® was introduced in Canada

1915

Bran Flakes introduced

Bran Flakes

Kellogg introduced Bran Flakes, the first high-fibre cereal

1923

Mary Barber

Kellogg’s 1st Dietitian

Kellogg Company hired a dietitian, Mary Barber, to help create a proper diet

1928

Kellogg’s® Rice Krispies® were released

Rice Krispies Debut

Kellogg’s® Rice Krispies® were released

1930s

W.K. Kellogg

W.K. Kellogg Foundation Formed

The W.K. Kellogg Foundation was founded, to help children realize their potential

1940s

Kellogg employees producing rations for the US armed forces during WWII

Supporting US Troops

Kellogg employees produced K-rations for the U.S. armed forces during WWII

1950s

Corn Pops released

Corn Pops released

Corn Pops released

1952

Meet Tony the Tiger

Meet Tony

Tony the Tiger® was introduced along with Sugar Frosted Flakes

1953

Sugar Smacks was introduced.

First Honey Smacks

The present-day Honey Smacks was introduced as Sugar Smacks

1955

Special K was introduced.

Special K Debut

Special K® was released and became the first cereal with seven vitamins and iron

1958

Cornelius was introduced

Meet Cornelius

Introduction of Cornelius®

1963

Froot Loops was introduced

First Froot Loops

Froot Loops® introduced

1965

Apple Jacks was introduced

First Apple Jacks

Kellogg created an apple-cinnamon flavor cereal, called Apple Jacks®

1969

Kellogg's visits the moon

To the Moon

Kellogg’s® cereal was included on Apollo 11’s trip to the moon

1970

Frosted Mini-Wheats cereal debuted.

First Frosted Mini-Wheats

Kellogg’s® Frosted Mini-Wheats® cereal debuted internationally

1997

The W.K. Kellogg Institute for Food and Nutrition Research was opened

WKKI Founding

The W.K. Kellogg Institute for Food and Nutrition Research was opened

2000

Kellogg acquired Kashi

Hello Kashi

Kellogg acquired Kashi® Cereal

2006

Bringing our Best to You for 100 Years

100 Years

Kellogg celebrated its 100th anniversary

2012

Krave was introduced

Krave Hits Shelves

Krave cereal was introduced

2019

Jumbo Snax

Jumbo Snax

Kellogg's cereal brands are jumbo-sized and packaged for snacking anytime, anywhere.

2020

W.K. Kellogg by Kids

Kashi® by Kids Cereal

W.K. Kellogg by Kids cereal was introduced

2022

Insta-Bowls introduced

Insta-bowls

Insta-Bowls deliver Kellogg's cereal without the need to add milk.

2023

A kitchen counter with a box of Kellogg's Frosted Flakes on it.

Introducing Kellanova and WK Kellogg Co

Kellogg unveils names for global snacking and North American cereal businesses following planned separation

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Our Purpose & Mission -
WK Kellogg Co

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Why the Split - WK Kellogg Co

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Recognitions - WK Kellogg Co

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