WK Kellogg Sustainable Business
WK Kellogg Sustainable Business reporting
WK Kellogg Co was created in October 2023, when Kellogg Company separated into two companies. In our second year, we are a leading food company in the U.S., Canada, and Caribbean with a portfolio of iconic, category-leading brands. We have developed our sustainable business Feeding Happiness strategy, and we look forward to launching our inaugural Sustainable Business Report by mid-2025. In the meantime, here is more information about our approach.
Our Current Portfolio
We proudly carry on our founder W.K. Kellogg’s legacy of doing good with our sustainable business strategy, Feeding Happiness. This strategy builds upon W.K.’s vision for wellbeing and our company’s purpose – to create joy and connection to inspire gr-r-reat days. It enables us to remain “dedicated people making quality products for a healthier, happier world”.
We are proud of the foods we make today:
- All of our cereals provide at least one key shortfall nutrient including iron, folate, fibre, or vitamin D, and more than 70%* of our cereals contain at least 8g of whole grain per serving.
- We are a leader in fibre-filled cereals, with more than 140* offerings containing a good source of fibre.
- Over the past 13 years, we have reduced total sugar, achieving a reduction of over 8% on average in some of our most popular ready-to-eat cereals.
- Approximately 63% of sales in WK Kellogg Co cereal sales in Canada have <50 calories from total sugar per servingⱡ
*per North American recipe
† per Nielsen YE 2023 sales weighted average of top 6 products available in US and CA in 2010 and 2023.
ⱡNielsen: 52 WE, Dec 31, 2023
We are also proud of how our brands and employees have been Feeding Happiness beyond the bowl:
- Creating almost 2 million sports and play experiences for kids*
- Giving 2+ million free books to kids
- Feeding millions of families in partnership with retailers
* Tony the Tiger® & Kellogg’s Frosted Flakes® Mission Tiger™ | DonorsChoose
Our Responsible Business Fundamentals
WK Kellogg Co is committed to demonstrating a bold and unrelenting commitment to ethics, integrity and accountability. Our standards are detailed in our Employee Code of Ethics and Supplier Code of Conduct. Our multilingual Ethics and Compliance Helpline is staffed by a third-party and available 24/7 for any stakeholder to report a concern.
It is our intent to annually issue a Sustainable Business Report that transparently identifies our goals, metrics and progress in the three pillars of our Feeding Happiness strategy, plus information on how we responsibly manage our business fundamentals.
Our Chief Wellbeing and Sustainable Business Officer, who reports to our CEO, oversees this work. Numerous leaders across the business have accountability for various aspects of the strategy. Overall governance of the Feeding Happiness strategy is the responsibility of the full WK Kellogg Co Board of Directors.
Goals
As a new company, WK Kellogg is gathering data to best understand the areas where we can have the greatest impact and reduce risks along our value chain. Already, we have completed a materiality assessment and identified priority areas of focus.
Even while we are establishing unique, new targets for our new company, we are moving forward by:
- Increasing access to foods providing key nutrients and ingredients to support health and nutrition needs.
- Sparking happiness and confidence for millions of kids through sports, play and learning.
- Providing volunteer opportunities for employees and strengthening community partnerships.
- Addressing our environmental impact by progressing toward the Science-Based Targets Initiative emissions reduction targets established by our predecessor, Kellogg Company, and gathering data to evaluate potential water and waste reductions.
- Striving to maintain 100% of our paper cereal boxes as recyclable.
The following policies guide our commitment to fulfilling our Feeding Happiness strategy, and are underpinned by our Responsible Business Fundamentals: